The Jersey City Planning Board just gave preliminary site approval for a bold two-tower project at 660 Grove Street. This spot, right on the Hoboken border, could soon swap out an old warehouse for a modern mixed-use complex with housing, retail, and some community perks.
Pegasus Partners wants to blend eye-catching architecture with sustainable features here. The proposal hints at more growth in one of Hudson County’s busiest intersections, and honestly, you can feel the momentum.
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A New Landmark at the Jersey City–Hoboken Border
The site covers 81,759 square feet and right now, there’s just a single-story warehouse sitting there. They plan to replace it with two slender, 17-story towers, both set on top of a shared four-story podium.
MHS Architects designed the project with glass, brick, and stone, so it’ll definitely stand out against the city’s patchwork of buildings.
Phased Construction and Housing Mix
This one’s a multi-phase venture aiming for 1,000 residential units total. They’ll build it in two stages.
Phase one brings 542 apartments, including 81 affordable homes. Phase two adds 458 more, with 69 marked as affordable.
People can pick from studios up to three-bedroom layouts, but honestly, most of these units will cater to folks looking for smaller city apartments.
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Retail, Amenities, and Community Features
There’s more than just apartments. The plan includes 11,947 square feet of ground-floor retail to liven up the street and bring new energy to the neighborhood.
Amenities look pretty generous—two outdoor pools, big terraces (over 28,000 square feet), and indoor recreation areas. They’re really leaning into alternative transportation too, with 500 bike parking spots and space for 350 cars.
An 18th Street drop-off court should help keep traffic from getting too wild during rush hour.
Sustainability in Design
Stormwater retention, a green roof, and eco-friendly materials show they’re thinking about the environment. It’s a good move, especially since Jersey City’s been talking a lot about greener, more climate-ready buildings.
The Role of Affordable Housing Bonuses
The project uses the Bonus B Affordable Housing Bonus, which lets them go taller than usual if they include 15% affordable units on-site. Balancing density with housing access keeps coming up in city debates, especially near transit hubs where everyone wants in.
Approval and Next Steps
They’ve cleared the first big hurdle with preliminary site plan approval. Pegasus Partners still needs a redeveloper designation and the final green light from the Planning Board before they can start construction.
With that location—so close to Hoboken and Downtown Jersey City—it’s probably going to draw a lot of attention from people looking for a new place or a smart investment.
Impact on Jersey City’s Growth
Big projects like these Grove Street towers do more than change skylines. They bring in new shops, boost housing options, and make public spaces livelier.
If you’re checking out things to do in Jersey City, new retail and a better street vibe add to the city’s pull as a place to live or visit.
And for anyone thinking about where to stay in Jersey City, developments like this tend to increase demand for everything from short-term rentals to classic Jersey City hotels. With better connectivity and fresh amenities, these new hubs shape how people see getting to Jersey City—whether for work, play, or something longer term.
A New Chapter in a Changing Urban Landscape
660 Grove Street stands for more than just architecture. It marks another step in Jersey City’s shift from post-industrial waterfront to a modern, mixed-use city.
It sits close to several city districts and transit lines. Residents will have quick access to restaurants, cultural spots, and business hubs nearby.
The towers will probably stand out when you’re coming into Jersey City from Hoboken. They’ll show off a city that’s always changing—growing upward, planning a bit smarter, and trying to blend in some affordability as it goes.
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Here is the source article for this story: Jersey City Advances Two-Tower, 1,000-Unit Plan at 660 Grove Street
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