The Jersey City waterfront is gearing up for another big change. The long-awaited second phase of the Urby development at 200 Greene Street is finally moving from renderings to reality.
The surface parking lot has closed, and excavation equipment now fills the site. This ambitious two-tower project is ready to reshape the skyline, expand residential and retail options, and inject more energy into a neighborhood that’s already buzzing with growth.
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What’s Coming to 200 Greene Street
The new phase of Urby comes from Ironstate Development and Roseland Residential Trust. These two developers have become go-to names for large, design-forward projects along the Hudson River waterfront.
Their latest effort will bring a pair of striking towers that really cement Jersey City’s status as a high-rise heavyweight. It’s hard not to be a little impressed by the scale.
Two Towers, 69 Stories Each
Phase two of Urby will feature two 69-story towers, each reaching 677 feet. Early plans leaned into a “Jenga-like” look, but the design has evolved.
The northern tower now shows off a more straightforward, clean-lined profile. The southern tower gives a subtle nod to the original Urby building that helped define the site’s style.
Together, these towers will add about 1,510 new residential units to the neighborhood. That’s roughly 100 fewer than earlier plans, which probably strikes a better balance between density and livability.
Up to 164 of those units are expected to be set aside for hotel use. That brings a new lodging option, which fits right in with the recent boom in Jersey City hotels along the waterfront.
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Residential, Hotel, and Retail: A Mixed-Use Powerhouse
Urby’s second phase isn’t just about stacking apartments skyward. It’s aiming for a mixed-use ecosystem that keeps residents and visitors engaged at street level and above.
Retail and Public Realm Upgrades
The ground floor will offer about 32,000 square feet of retail space, split across four storefronts. That’s a big addition to the local scene and should attract cafes, services, and maybe some destination dining for both residents and the wider community.
The project also promises improvements to the outdoor environment. Expect new and upgraded green spaces, plus a pedestrian walkway that will connect the site more smoothly into the surrounding waterfront network.
For a district filling up with towers, these open spaces and walkways matter. They help the area feel like a real neighborhood, not just a cluster of buildings.
Amenities Tailored to Vertical Living
Inside, the amenity package is designed for urban residents who want their building to feel like an extension of home. Planned features include:
Construction will happen in two phases: first the shared base and one tower, then the second tower will rise. That staged approach should help manage the complexity of such a huge build on an already active waterfront.
Affordable Housing and Planning Context
One thing stands out: there’s no affordable housing in this phase. The initial approvals didn’t require it, so none of the units are set aside as affordable.
It’s a reminder of how quickly policy expectations can shift as Jersey City grows. The debate over equity and inclusion in these in-demand neighborhoods isn’t going away anytime soon.
A Waterfront in Transformation
The Urby expansion isn’t happening in a bubble. It’s unfolding in a waterfront corridor that’s still very much under construction—literally and otherwise.
Nearby projects like Harborside 8 and Harborside 4 are joining the skyline. Jersey City’s first supertall tower is also underway, signaling a new era of high-rise ambition along the Hudson.
This wave of development is changing not just the look of the waterfront, but how people live, work, and play in these new city districts. What used to be parking lots and low-rise commercial buildings is quickly becoming a dense, mixed-use hub with activity around the clock.
What It Means for Visitors and Locals
For visitors, the addition of hotel units within Urby gives another answer to the classic question of where to stay in Jersey City. The location is tough to beat—steps from the Hudson River, close to PATH and light rail, and surrounded by restaurants and parks.
For residents, the project adds critical mass to a neighborhood that’s been developing in waves. As more people move in, the area can support a richer mix of shops, services, and cultural offerings, expanding the list of things to do in Jersey City without needing to cross the river.
Connecting the Dots: Access and Urban Identity
From a regional perspective, the steady build-out of the waterfront says a lot about why planners and commuters keep such a close eye on getting to Jersey City. PATH trains, ferries, light rail, and all those roadway links crowd into this slim stretch of land, so transportation infrastructure matters just as much as concrete and steel.
As these twin towers go up at 200 Greene Street, they’re doing more than just adding height to the skyline. They’re pushing Jersey City further along its journey—from a sleepy harbor town to a major urban destination.
Now, visitors book rooms here. Residents actually settle in for the long haul, and newcomers find that the answer to where to stay in Jersey City usually comes with resort-style pools, big views, and a front-row seat to a city that’s still figuring out what comes next.
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Here is the source article for this story: Long-Planned 1,500 Unit Urby Phase Two Takes Step Forward in Downtown Jersey City
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