Boulevard Drinks Relocates Near Journal Square After 90 Years

Boulevard Drinks, a beloved 90-year-old hot dog institution in Jersey City, is preparing to leave its longtime home near Journal Square. Despite facing corporate displacement, the resilient business is securing a new chapter just across the street. To learn more about the rich background of the area, you can read up on Jersey City history.

The landmark eatery spent the last five decades operating right next to the historic Loew’s Jersey Theatre. However, a massive new 55-story development project featuring 840 apartments and a Whole Foods store forced the historic spot out of its footprint.

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Navigating Corporate Displacement

The Battle for the Lease

Owner Victor Victoratos faced this sudden disruption despite holding a valid lease that legally extended through 2034. He fought tenaciously through the legal system to stay put or secure fair compensation, but ultimately received nothing while accumulating about $40,000 in unexpected legal bills. If you are visiting the area to witness these neighborhood changes firsthand, it helps to plan your stay ahead of time.

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A Stubborn Community Staple

Refusing to let the setback completely defeat his historic enterprise, Victoratos searched for a viable alternative nearby. Supporters looking for local things to do often find themselves gravitating toward these kinds of enduring neighborhood stories.

The Move Across the Street

Preserving the Classic Vibe

Boulevard Drinks is scheduled to close its current storefront on November 30. The iconic hot dog joint plans to reopen across the street inside PATH Plaza by February or March of 2027.

Looking Toward 2027

Victoratos aims to carefully preserve the familiar counter, classic stools, and traditional takeout window from the original space. Travelers wondering about getting around will find the new PATH Plaza location exceptionally convenient. During the transition period, a temporary hot dog truck may be utilized to keep loyal local customers well-fed. Visitors exploring the neighborhood can also check out where to stay during the upcoming months.

Here is the source article for this story: Jersey City takes a 90-year-old hot dog stand’s home