The sporting goods retail scene in Jersey City just got a serious upgrade. Dick’s Sporting Goods has launched its first-ever House of Sport concept store in the New York City metro area, picking Newport Centre mall in Jersey City, NJ, as the spot for this new venture.
They’re going for more than just racks of gear. With innovative features, premium athletic brands, and a push for immersive experiences, the store hopes to pull in both locals and folks from all over the region.
Easy booking across hundreds of accommodations from luxury high-rises to unearthed brownstone treasures.
Browse Accommodations Now
Dick’s House of Sport Comes to Jersey City
The Newport Centre House of Sport clocks in at 85,000 square feet. That’s a bit smaller than the usual 100,000+ square-foot format you’ll find in other cities, but honestly, it still feels huge.
Shoppers get access to top brands like Nike, Adidas, On, Ugg, Asics, Jordan, Under Armour, The North Face, Skims, and FP Movement. Dick’s own labels—DSG, Calia, and Vrst—are in the mix too.
A Focus on Immersive Sporting Experiences
The House of Sport concept leans hard into experiential retail. Inside the Jersey City store, you’ll find a climbing wall for adventure-seekers and golf bays with TrackMan simulators for virtual play.
There’s also a multi-sport cage, where you can try baseball, lacrosse, soccer, or field hockey. The footwear department? It’s sprawling—7,200 square feet, with 13,000 unique SKUs, and another 4,000 SKUs in the House of Cleats section. Shoe lovers, you’ve been warned.
Urban Location, Regional Appeal
Executive Vice President Toni Roeller pointed out the store’s strategic location just across the Hudson River from Manhattan. This is only the second urban House of Sport, following Boston’s Prudential Center.
Find available hotels and vacation homes instantly. No fees, best rates guaranteed!
Check Availability Now
They’re clearly aiming to bring upscale, experience-driven sporting goods shopping to dense city areas. Newport Centre made sense for accessibility, with light rail, ferry, and subway all nearby.
Drawing Commuters and Tourists
Its spot in the Newport section of Jersey City should attract after-work commuters and weekend visitors alike. People are always looking for something new, right?
It’s another notch in Jersey City’s belt as a dynamic retail hub, right alongside its food scene, culture, and those waterfront views that never get old.
Expansion Plans and Market Strength
As of September 2025, Dick’s runs 26 House of Sport locations nationwide. They’re planning 16 new stores this year alone, popping up in cities like Miami, Dallas, and Baton Rouge.
The goal? To hit 75 to 100 stores by the end of fiscal 2027. Their numbers seem to back it up, too—Q2 2025 net income landed at $381 million on $3.65 billion in sales.
With the recent $2.4 billion Foot Locker acquisition, Dick’s now has over 3,200 stores in 20 countries. That’s some serious global reach for the brand.
Why This Matters for Jersey City
For locals and visitors, the new House of Sport is more than just a store. It’s a spot where retail meets active recreation—something that fits right in with Jersey City’s mix of city districts and lifestyle-driven development.
Landing in Newport Centre, it also brings more people to nearby businesses, which can only help the local scene.
Planning Your Visit
Thinking about where to stay in Jersey City to check out this new store? There are plenty of solid Jersey City hotels near the waterfront.
Maybe pair your House of Sport visit with a stroll along the Hudson. Makes for a pretty good day out, if you ask me.
Beyond the Store
Once you’ve checked out the latest sports gear, maybe even tried the climbing wall or simulator golf, don’t rush off just yet. There are plenty of things to do in Jersey City that go way beyond shopping.
Liberty State Park offers these sweeping views that are honestly hard to beat. The city’s food scene is growing fast, too—sometimes it feels like there’s a new place to try every week.
Getting to Jersey City? It’s pretty straightforward, whether you’re local or just visiting for the day. Multiple transportation routes make things simple enough.
Find the perfect hotel or vacation rental. Instant booking, no fees!
View Top Stays
Here is the source article for this story: Dick’s Brings Its Massive House of Sport Retail Concept to NYC Area
Getting Around Jersey City, NJ
Plan Your Stay in Jersey City, NJ
Things to Do in Jersey City, NJ
