Downtown Jersey City has a brand-new culinary treasure that is already capturing the hearts and sweet teeth of locals. The celebrated family team behind Hoboken’s beloved Baking Mama has officially launched their latest venture right in our neighborhood.
Named Sinta, which translates to “love” in Tagalog, this charming new Filipino bakery is located at 240 Newark Street. It marks an exciting expansion for founder Tina Rivera as she brings her acclaimed treats across the Hudson River.
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The Journey to Downtown Jersey City
Before launching this permanent brick-and-mortar storefront, the team gave locals mouthwatering previews at the popular All About Downtown Street Fair. This soft opening is just the beginning, with yet another location already planned for the vibrant Heights neighborhood.
If you are visiting from out of town to check out the new bakery, you will want to look into where to stay for a cozy weekend getaway. Navigating your way to Newark Street is simple once you figure out the best methods for getting around our bustling urban hub.
From Corporate Banking to Baking Success
Founder Tina Rivera originally traded a stable corporate banking career in December 2015 to pursue her true passion full-time. She honed her exceptional baking skills through dedicated classes in the Philippines before introducing her small-batch creations to New Jersey.
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Alongside her husband Dominic, Rivera initially centered her brand around delicate French macarons before expanding into custom cookies. Their incredible menu eventually grew to include decadent cupcakes, custom celebration cakes, and a variety of delightful baked goods.
Traditional Flavors and Sweet Accolades
What makes Sinta and its sister shop truly special is the wonderful incorporation of traditional Filipino flavors into everyday treats. Customers can indulge in incredible ube cookies, rich leche flan, comforting cassava cake, and irresistible sweet silvanas.
These remarkable culinary creations have earned widespread national acclaim, including a memorable feature on The Drew Barrymore Show. Furthermore, Yelp rankings have previously placed their incredible chocolate chip cookies among the very best in the entire state of New Jersey.
Expanding the Local Culinary Scene
In addition to managing Baking Mama and the brand-new Sinta bakery, Rivera is also the proud owner of Hoboken’s Hey Coffee People. Her entrepreneurial spirit continues to enrich the local AAPI- and woman-owned small business community in wonderful ways.
As you map out your itinerary for exploring local eateries and shops, make sure to plan your stay around these incredible culinary destinations. There are countless things to do in the area once you finish satisfying your sweet tooth downtown.
What to Expect Next
Food enthusiasts eager to learn more about our region’s diverse culinary evolution can dive into local Jersey City history for deeper context. The neighborhood welcomes this flavorful addition with open arms and soaring expectations.
Patrons can stay fully updated on daily menu offerings, hours, and grand opening announcements by following @sintajc and @iambakingmama on social media. Be sure to drop by 240 Newark Street soon to experience this authentic taste of Filipino love for yourself.
Here is the source article for this story: Baking Mama Opens Filipino Bakery Sinta in Downtown Jersey City
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