The Morgan at Provost Square, a luxury residential community in Jersey City’s coveted Waterfront area, has officially changed hands.
Boston-based real estate private equity firm Rockpoint acquired the Class A property from a joint venture led by Toll Brothers Apartment Living.
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With standout amenities, striking architecture, and a prime spot offering easy access to Manhattan, this deal really highlights the strong demand for premium living in lively urban hubs like Jersey City.
Rockpoint’s Strategic Move into Jersey City’s Waterfront
Rockpoint’s got a reputation for targeting high-growth urban markets. Their purchase of The Morgan just shows Jersey City is still a hot investment spot.
The property features 417 high-end multifamily units and 372 covered parking spaces. There’s also 12,700 square feet of fully leased retail space spread across five ground-floor suites, making it a real mix of residential and commercial energy.
This acquisition fits into Rockpoint’s broader portfolio strategy, focusing on dynamic neighborhoods with great transportation links.
Chief Operating Officer Dan Domb points out that Morgan’s close proximity to the PATH station and ferries makes it perfect for professionals. Quick access to Manhattan, but with Jersey City’s lifestyle perks—what’s not to like?
Amenities Designed for Modern Urban Living
The Morgan isn’t just about location—it’s about lifestyle. Every apartment is designed with luxury and space in mind.
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Expect 10- to 12-foot ceilings, big windows for natural light, and sleek finishes. Residents get to enjoy amenities like:
- Rooftop pool with sweeping skyline views
- Courtyard gathering space
- Fully equipped fitness center
- Co-working lounge for remote professionals
- Children’s playroom and dedicated dog park
- Gaming lounge, library, and coffee lounge
- 24/7 concierge and secure package services
Proven Track Record in Luxury Residential Investments
This isn’t Rockpoint’s first foray into New Jersey’s Gold Coast. Since starting in 1995, the firm has completed or committed to 140 residential projects—over 97,000 units in total.
Their regional holdings include The Declan in Port Imperial and Embankment House in Jersey City’s Hamilton Park districts.
Rockhill Management, Rockpoint’s property services affiliate, will run The Morgan’s operations. They plan some upgrades to boost the resident experience, though details are still under wraps.
The Role of JLL Capital Markets
JLL Capital Markets handled the acquisition financing and represented the seller, playing a key role in getting the deal done.
Financial terms weren’t disclosed, but the deal adds another high-profile property to Rockpoint’s expanding New Jersey waterfront portfolio.
Jersey City’s Rising Appeal
The Morgan shows why Jersey City keeps drawing both investors and residents. The area offers a mix of historic charm, cultural diversity, and modern infrastructure, with incredible views of the Manhattan skyline.
For visitors, the many Jersey City hotels make staying comfortable while exploring local attractions. If you’re wondering where to stay in Jersey City, the Waterfront—home to The Morgan—stands out for its dining, entertainment, and easy transit.
Lifestyle and Connectivity
Whether you’re thinking about moving or just stopping by, the blend of convenience and culture is tough to beat. Arts districts, coffee lounges, and a long list of things to do in Jersey City make it way more than just a commuter spot.
Accessibility is a huge plus, with PATH trains, ferries, and major highways making getting to Jersey City from nearby areas pretty simple.
Looking Ahead
Rockpoint’s acquisition of The Morgan shows real confidence in Jersey City’s future as a top waterfront community. The company has plans for upgrades through Rockhill Management.
Residents will probably see the property reflect more of that mix of urban energy and upscale comfort Jersey City’s known for. As the city changes, places like The Morgan help it stay a key link between New Jersey and Manhattan.
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Here is the source article for this story: Boston real estate firm Rockpoint buys The Morgan Provost Square in Jersey City
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