There’s a new aroma drifting through Downtown Jersey City. Butter, a small-batch bakery and coffee shop from local entrepreneur Evan Santiago, just opened at 156 Brunswick Street.
It’s not just about coffee here—it’s a globally inspired pastry experience. Santiago, known locally as the creative mind behind Hybrid Coffee, has expanded his passion for roasting and baking into what he calls a “mini pastry museum.”
Easy booking across hundreds of accommodations from luxury high-rises to unearthed brownstone treasures.
Browse Accommodations Now
Whether you’re after your morning latte or craving something sweet, Butter’s already drawing locals and curious visitors. The city’s food scene keeps growing, and this spot feels like it’s part of that momentum.
The Story Behind Butter
Evan Santiago’s been part of the local coffee scene for years. He started Hybrid Coffee as a mobile cart before opening a full café on Manila Avenue.
Now, with another Hybrid Coffee planned for the Heights, he’s turned his focus to Butter. The new spot blends his heritage, travel experiences, and passion for baking into a lively, inviting space.
From Hoboken Roots to Jersey City Growth
Santiago’s proud of his Hoboken roots and Jersey City upbringing. He sees Butter as his way of adding to the city’s creative energy.
The bakery has taken over the space that used to house Rabble & Lion, a coffee roaster that closed earlier this fall. Santiago’s approach goes beyond food—he’s telling stories through flavors and presentation.
Find available hotels and vacation homes instantly. No fees, best rates guaranteed!
Check Availability Now
A Global Menu for Local Tastes
Butter doesn’t settle for typical corner bakery fare. Santiago draws inspiration from his travels, adapting recipes to appeal to local tastes.
The result? Artisan pastries that can both surprise and comfort, depending on what you’re in the mood for.
Pastry Highlights
While you sip Butter’s house-roasted coffee, you might want to try:
- Flaky viennoiserie with delicate layers
- Specialty doughnuts in creative flavors
- Fragrant Swedish cardamom buns
- Citrusy orange olive oil loaf
- Rustic Irish folded scones
Santiago and his team bake everything in small batches. That way, each pastry gets the kind of attention you can taste—he’s a self-taught baker and brewer, and it shows.
Design That Delivers More Than Pastries
Butter’s interior is just as inviting as the menu. There are doughnut-shaped lights, bursts of color on the walls, and pastries arranged like artwork.
The “mini pastry museum” vibe makes you want to stick around, maybe chat or just take it all in. It fits right in with Jersey City’s artsy, creative spirit.
Community Spirit
Santiago’s vision is rooted in inclusivity. As a Latino business owner, he wants to contribute to the city’s vibrant mix of perspectives.
Butter feels like a meeting place—a spot where neighbors and visitors can share a conversation over coffee and something sweet. It’s another layer in Jersey City’s tapestry of diverse, close-knit communities.
Visiting Butter in Jersey City
Planning a trip and looking up where to stay in Jersey City? Butter should probably make your food itinerary.
There are plenty of Jersey City hotels nearby, so it’s an easy stop whether you’re wandering through city districts or just off the train. The Downtown location connects well to public transit and sits close to PATH stations, making it convenient for travelers figuring out getting to Jersey City.
Making the Most of Your Visit
Pair a stop at Butter with other things to do in Jersey City. Stroll along the waterfront, check out a few local galleries, or wander through the Historic Downtown’s dining scene if you’re feeling adventurous.
Butter’s opening brings another spark to Downtown Jersey City. Local entrepreneurs keep shaping this city into something special—full of unique flavors, creative little corners, and spaces that actually feel welcoming.
For longtime residents, Butter feels like a celebration of homegrown talent and heritage. Newcomers or visitors get a sweet taste of the creativity and warmth that really define life here.
One sip, one bite—you’ll probably get why Jersey City’s food scene keeps rising. Butter’s worth every crumb, honestly.
Find the perfect hotel or vacation rental. Instant booking, no fees!
View Top Stays
Here is the source article for this story: Butter: A New Bakery + Coffee Shop in Jersey City
Getting Around Jersey City, NJ
Plan Your Stay in Jersey City, NJ
Things to Do in Jersey City, NJ
