A historic slice of Hoboken’s industrial past has turned into one of the area’s most striking luxury residential projects. Southend Lofts, found at 38 Jackson Street, mixes 132 years of history with high-end design and modern amenities.
It’s got an appeal for urban professionals and families who want something a little different in the real estate market. Built inside the preserved walls of what used to be a baking powder and pudding factory, this redevelopment by the Taurasi Group keeps the industrial soul but adds plenty of urban comfort—just minutes from Jersey City and Manhattan.
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A Transformation Rooted in History
Back in the late 19th century, the building buzzed with production, serving as home to the Davis Baking Powder and My-T-Fine Pudding factories. Now, the original five-story brick façade stands restored, with new wings that reach up to nine stories and fit 110 luxury residences.
Nastasi Architects made sure to keep character-defining details like oversized windows, exposed columns, and soaring ceilings. The industrial vibe gets a boost from sleek, modern finishes, blending the old with the new in a way that feels both respectful and bold.
Residences with Character and Comfort
Southend Lofts offers floor plans with one to five bedrooms, starting at $795,000. Many homes have ceilings up to 15 feet, private outdoor spaces, and some truly stunning views of the Manhattan skyline.
The penthouses really stand out—think duplex layouts, outdoor kitchens, and big terraces perfect for hosting friends or just relaxing in style.
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Unmatched Amenities for a City Lifestyle
With 20,000 square feet of amenities just for residents, life at Southend Lofts feels both practical and a little indulgent. The main draw, The Overlook, features a 40-foot rooftop pool, landscaped terraces, and panoramic city views that make summer days feel like a getaway.
Spaces Beyond the Residences
Beyond the homes themselves, the project includes a 25,000-square-foot public atrium under a translucent canopy. Retail and dining options will pop up here—great for last-minute plans or grabbing a bite close to home.
There’s an enclosed parking garage too, which is handy for anyone who needs to drive now and then.
Location and Lifestyle Perks
Southend Lofts sits right across from Southwest Resiliency Park, so residents get instant green space in the middle of the city. Bus, train, and ferry connections nearby make getting to Manhattan surprisingly easy.
The spot also works really well for people who head to Jersey City often—whether it’s for work or just to check out the growing food and culture scene.
Hoboken Meets Jersey City
Even though it’s rooted in Hoboken history, the location makes it almost inevitable that residents will spend time in Jersey City, too. From lively districts to curated art galleries and waterfront dining, Southend Lofts puts you close to some of the area’s most energetic neighborhoods.
Ties to the Local Market
With the steady demand for luxury housing in urban settings, Southend Lofts goes up against other Hoboken projects and upscale Jersey City hotels and rentals. But here, you actually get to own a piece of history—combining old-world craftsmanship with the comforts of modern living.
Why This Matters for Jersey City Residents
If you’re thinking about where to stay in Jersey City for the long haul, developments like Southend Lofts really say a lot about how waterfront living keeps changing. The economic and cultural ties between Hoboken and Jersey City run deep.
Buyers in one city get to enjoy the amenities, transit options, and lifestyle perks of the other. It’s a bit of a two-for-one deal, honestly.
The list of things to do in Jersey City just keeps growing. You could grab dinner in the Powerhouse Arts District or just hang out by the water—there’s always something going on.
Owning a place here means you get the best of both worlds. It’s not just about the address; it’s about everything that comes with it.
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Here is the source article for this story: 132-year-old factory in N.J. city transformed into 110 luxury lofts. See condo prices.
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