Marcus & Millichap Brokers $4.1M Jersey City Apartment Building Sale

This post breaks down the recent sale of a 21-unit walk-up apartment building in Jersey City’s Heights neighborhood. Let’s talk about what the transaction means for investors, residents, and the local real estate landscape.

I’ll unpack the deal specifics—why the asset drew attention after decades of family ownership—and what this sale might signal for redevelopment trends in Jersey City.

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Key details of the sale and why it mattered

The property at 3405 John F. Kennedy Blvd. is a four-story walk-up built in 1920. It closed on Jan. 20 for $4.1 million.

The 21-unit building includes 17 one-bedroom/one-bath units and four two-bedroom/one-bath units. After more than three decades of legacy family ownership, the owners finally brought it to market.

Marcus & Millichap’s New Jersey office, led by senior director of investments Jonathan Zamora, exclusively marketed the property. They also found the buyer—a local private investor.

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The transaction closed after other brokerages tried and failed to sell it. Persistence and a more targeted approach made the difference here, honestly.

Investment thesis: value-add opportunity in an active corridor

From an investment angle, this was your classic—but tricky—value-add multifamily play. Zamora called it a deal that needed careful execution, especially with the capital markets being so tough right now.

  • Vacancy potential: The asset can deliver vacant units to a buyer ready for immediate renovation or re-leasing.
  • Rental upside: There’s clear room for rent growth compared to what’s currently in place, which could make the cash flow look a lot better after some upgrades.
  • Repositioning potential: The building offers long-term upside through unit rehabs, common-area improvements, and sharper asset management.
  • Location tailwinds: Redevelopment in the Heights and Journal Square corridor continues to support investor demand.
  • All these factors combined to draw strong interest, even with the market being what it is. A local investor ended up stepping in, which doesn’t surprise me—folks who know the neighborhood and its quirks tend to have the upper hand in transit-adjacent parts of Jersey City.

    What this sale tells us about Jersey City’s market

    On its face, the transaction looks like a straightforward multifamily acquisition. But it also hints at bigger trends: steady redevelopment in established neighborhoods, strategic grabs for older walk-ups with upside, and a clear preference for local buyers who can ride out short-term financing bumps and tackle long-term repositioning.

    Properties like this one often act as catalysts for gradual neighborhood upgrades. You get better-maintained buildings, upgraded apartments, and sometimes even higher property tax assessments that, in theory, help fund city services.

    Practical takeaways for residents and newcomers

    If you’re checking out the Jersey City rental market, this sale really shows that older buildings aren’t just sitting around—they’re getting upgrades. That means there could be some fresh, renovated rental units coming soon.

    When you’re digging into where to stay in Jersey City or browsing Jersey City hotels while exploring neighborhoods, try to keep an eye on blocks near the Heights and Journal Square. Those areas often pop up with new listings or renovations before you know it.

    For visitors thinking about things to do in Jersey City or figuring out getting to Jersey City, these ongoing changes keep making the neighborhoods more welcoming. Better amenities and improved access? Not a bad deal for anyone who likes convenience, whether you live here or you’re just passing through.

    Honestly, after watching this market shift over the years, I can’t help but see the 3405 John F. Kennedy Blvd. sale as a sign of Jersey City growing up. Investors are breathing new life into old buildings, and it’s slowly turning these neighborhoods into places people actually want to stick around in.

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    Here is the source article for this story: Marcus & Millichap brokers $4.1M sale of Jersey City apartment building

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